Advertising Solutions

Revenue Optimization

New Ways to Optimize Your Advertising Revenue
LookSmart has been managing complex networks for ten years. We know what it takes to maximize your advertising revenue. Take advantage our expertise. Let your LookSmart AdCenter expand the dimensions of your Revenue Per Thousand Page Views (RPM) beyond your existing ad feeds.

Feed-Based Optimization
Expanding the dimensions of your RPM means growing your auction – increasing the number of advertisers and buyers through 1st, 2nd, and 3rd party relationships. Leverage your own auction marketplace and increase the monetization of your site by diversifying the sources of advertisers with the LookSmart AdCenter.

  • No risk to your current source of 3rd party feed provider revenue
  • Develop additional revenue with 1st party direct and 2nd party distribution relationships that you own and control

Revenue OptimzationDirect Relationships Mean More Profits
Advertisers are actively looking for direct access to quality inventory. Your AdCenter provides higher quality advertisers with the opportunity to transact directly with you. A greater revenue share and a direct relationship with advertisers translate into a more fulfilling relationship for both you and your advertisers. In addition, you can easily translate text advertising into other media dollars by leveraging performance reports and effective Cost-Per-Thousand (eCPM) figures.

Easy to Use Means Easy to Buy
The LookSmart AdCenter’s widely adopted API makes it easy for partner networks, large advertiser accounts, and agencies to participate in your auction. With a widely adopted install-base, the LookSmart API is already in the hands of many ad agencies and bid optimization companies. With your AdCenter, you can leverage that API to drive large-volume advertisers to buy directly on your site or across your network.

Reporting Tools Means Advertiser Insight
Your AdCenter gives you the option of generating industry standard or customized reports to promote the maximization of your advertisers’ performance. Advertiser and publisher dashboards provide the insight and visibility needed to effectively manage relationships and performance.