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A Quality Network
Distribution
LookSmart operates an ad network encompassing a variety of website search properties and content sites. We partner with publishers who operate high-quality websites that return excellent value to our advertisers. Your ads appear on properties managed by LookSmart's partners:
For more information about becoming a LookSmart Distribution Partner, please contact us.
Traffic Management and Automated Fraud Detection
All LookSmart advertisers enjoy our tireless commitment to click validity and building a clean network:
Traffic Management |
Partner
Review |
We screen our partners’ sites for traffic quality and Click-Through-Rate
(CTR) consistency before adding them to our distribution network. |
Fraud
Detection |
Automated fraud detection controls catch spider-generated traffic and
flag instances of unusually high or concentrated activity on one listing. |
Traffic
Monitoring |
Our proprietary filtering software continuously monitors traffic to help
capture and eliminate non-converting traffic by analyzing time and date,
IP address, and the referrer listing. |
Traffic
Reporting |
LookSmart filters invalid clicks from traffic reports. Advertisers are never
charged for these clicks. |
Conversion
Path Tracking |
We tailor impression delivery to fit our advertisers’ campaign goals. |
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 LookSmart is one of the 5 founding members of the IAB click measurement panel.
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