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About LookSmart
LookSmart is an online advertising and technology company that provides performance solutions for online advertisers and publishers. LookSmart offers advertisers targeted, pay-per-click (PPC) search advertising, contextual search advertising, and display banner advertising via its Advertiser Networks; and an Ad Center platform for customizable private-label advertiser solutions for online publishers. LookSmart is based in San Francisco, California with additional reach through offices in New York City (NASDAQ:LOOK).
Publisher Solutions
LookSmart offers customizable, white label solutions for publishers. Publisher customers include Ask Paid Listings (IAC/InterActiveCorp), Mainstream Advertising, The New York Times, and Reed Business Information.
- AdCenter for Publishers - A hosted, white-labeled ad serving platform designed to monetize website traffic and foster small and large advertiser relationships.
Advertiser Solutions
LookSmart offers advertisers an extensive ad distribution network which includes proprietary websites, syndicated publishers, and search partners such as CNET's Search.com, Kontera, Enhance Interactive, and InfoSpace (Dogpile, Webcrawler). Thousands of LookSmart's direct advertisers reach up to 16 million unique visitors and 400 million search queries daily through this network.
- Search and contextual advertising - Targeted, Pay-Per-Click (PPC) advertising via its consumer web properties, and a monitored ad distribution network
- Display advertising via a growing network including Wikia’s 3,500+ published sites
- Application Programming Interface (API) - This proprietary technology allows advertisers and agencies to connect any type of marketing or reporting software with minimal effort, for easier access and management of ad campaigns.
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